‘Writing California’ + Seeking Feedback on Book Cover Redesign

On September 21, I’ll be part of a local author panel at the Mill Valley Library discussing researching and writing about California. I’ll be discussing my 2015 novel Wasted, a “green-noir” mystery set in the garbage and recycling world of Berkeley, as well as my work-in-progress, a historical mystery/comedy based on true events in Sausalito during the houseboat wars in the 1970s. (I’m adapting this novel from “Sausalypso Houseboat Wars Murder Mystery,” the play I wrote and directed this past spring in Tam Valley.)

The event is free. Hope to see you there. Register here.

Other panelists include Daniel Bacon, author of Walking San Francisco on the Barbary Coast Trail and the historical novel Frisco; Susanna Solomon, author of Point Reyes Sheriff’s Calls, More Point Reyes Sheriff’s Calls, Paris Beckons, and Montana Rhapsody; and moderator Joanne Orion Miller, travel writer, short story writer, and author of Shaketown, a novel.

The panel is a partnership with California Writers Club Marin and the Mill Valley Library.



Because I’ll be talking about Wasted, I am percolating, again, on whether or not to redesign its cover, which you can see below.

Wasted is the first novel I wrote — it took more than ten years — and I sometimes think of it as a “lesser” work than my other two novels. (It sold fewer copies and garnered fewer reviews than my other two novels, though I read it again recently and was thrilled with how entertaining it is and how well it captures the zeitgeist of Berkeley, from its recycling movement to its contradictions to its high self-regard.)

But the cover is a problem. 

Set in the gritty and malodorous world of garbage and recycling, Wasted explores rich and resonant themes of reinvention, transition, and discarding that which no longer serves us. 

Berkeley reporter Brian Hunter investigates the “recycling wars,” finds the body of his friend Doug crushed in an aluminum bale, and hunts down the murderer, all the while trying to win the heart of Barb, Doug’s former lover, now a suspect in his murder.

Part mystery, part love triangle, and part political satire, Wasted asks the age-old question: How do I act with truth and integrity, make the world a better place, and still get laid?

I designed the cover — I’ve been a graphic designer for decades — and I was happy with it. At first. I thought it was crisp and clean and memorable.

So much so I entered it in Joel Friedlander’s monthly ebook cover design contest on thebookdesigner.com.

Here’s his critique:

This is a very common situation in which a skilled graphic designer brings those skills into book cover design, which is much more tied to conventions. 

Obviously the designer is skillful, but the big fail is that the book looks like nonfiction or a corporate publication, and has no trace of what must be the excitement and drama in the story.

Ouch!

As I’ve learned in the years since, the main job of the cover is to tell potential readers what kind of book it is. I’ve failed on that front — Wasted is not a corporate publication or a recycling textbook.

Over the years, I’ve tried other designs, but have not been happy with any of them.

First, I added blood. Better? At first I thought so, but I was not convinced enough to upload the new cover to KDP.

Then I tried the industrial warehouse look. Too busy and ugly. Not an improvement. Though arguably better at telegraphing what kind of book it is.

   

More recently, because I’m ordering copies to sell at the upcoming panel discussion, I went back to the original, with the recycling arrows, but also with a hint of suspense. Specifically, a woman with a flashlight. I also integrated a corrugated metal warehouse into the background.

   

I’m leaning toward the one on the right, with the woman with the flashlight in the center. Or rather I was. More on that in a minute.

One last thing, which I was inspired to do by Bay Area Independent Publishers Association (BAIPA) cover design presentation last December by David Kudler, is to design all my book covers in a complimentary way, even though they aren’t a series. You can see below how Bones in the Wash, Wasted, and my novel-in-progress are unified by the layout and typeface, even though the imagery and words are different.

    .   

This past Saturday morning, at the monthly BAIPA meeting, I shared the covers above as part of “Five-Minute Feedback,” and was shocked by the consensus of the group. During our brief discussion, turned out that many people liked the cover I referred to as “ugly,” with the broken windows and bloody hands. But I hadn’t even included it in my final four for the poll. We added as it choice E, and it “won” 70 percent of the vote.

Wow. What an eye-opener. I was so sure the last cover, the woman with the flashlight inside the recycling arrows, would get the most votes. (It got 17 percent.) But that’s because I couldn’t let go of the recycling arrows. Based on the discussion and the poll, one reason the “ugly” choice may have won is because it did not have the recycling arrows, except in a much less prominent way. 

I’ve since received several follow-up emails with additional feedback, including one who suggested that I not listen to the 70 percent.

I’m going to sit with all this for a few more days, and I welcome additional feedback in the comments or via email — johnbyrnebarry@gmail.com.

I love designing book covers. But geez, it is hard! 

P.S. I also got an email yesterday from someone I designed a book cover for earlier, reiterating how much he and others like the design. So it’s not like I strike out all the time. 🙂

Finding Your Voice: Differentiating Author Voice from Character Voice(s)

Last month, I participated in a panel discussion on “Finding Your Voice” for the California Writers Club Marin Branch. I’m writing my fourth novel, another “page-turner with a conscience,” and I know that I have an author voice that is me, the writer, and it’s distinct from my characters’ voices. But it wasn’t until I was asked to take part in this panel that I deconstructed that author voice, and identified how it differs from my characters’ voices. (Spoiler alert: sometimes it doesn’t, when it should.)

(Here’s a video of my presentation if you prefer to watch instead of read. Only nine minutes.)

I’ve been in a wonderful writers’ group for five-plus years now, and one of the most useful, and common, critiques I’ve received, in regards to my dialogue, is: “That doesn’t sound like your character, that sounds like you.”

(I hate it when people are right like that.)

To deconstruct my author voice, I looked through my three novels, and compiled dozens of excerpts, but because I had a time limit, could only include a few in my talk. 

From Wasted: Murder in the Recycle Berkeley Yard

Once, while we were unloading groceries from the car on a rainy afternoon, Eileen said to me that she had mistaken my unhappiness for depth. 

Ouch.

So I know Eileen is absolutely the last person in the universe to seek comfort from. But bad habits die hard. 

 

 

 

 

From When I Killed My Father: An Assisted Suicide Family Thriller

Robert Rose lay on his back, his hands crossing his chest. Peaceful. Deep in sleep. Lamar used to be able to sleep like that — “You could probably nod off on a fire engine with sirens blaring,” Janis once said, not hiding her resentment.

He couldn’t sleep like that now.

He couldn’t sleep like that now.

He couldn’t sleep like that now.

He couldn’t sleep like that now.

He couldn’t sleep like that now.

From Bones in the Wash: Politics is Tough. Family is Tougher.

​​(This is a conversation between Lamar and his daughter, Sierra, who has just returned home to Albuquerque to work on a political campaign just as her parents are separating.)

​​“Tell me what’s new,” he said.

“You mean, other than the fact that my parents are splitting up and I’m coming home to land in the middle of it?”

As they neared downtown, the windows of the Plaza Tower and the Hyatt reflected the afternoon sun. “You’re upset and you’re not sure how you’re going to manage,” he said.

“There you go, doing that therapy thing on me.”

“No, that’s called listening, a highly underrated part of conversation. It’s where you say something, and I pay attention. You may want to try it sometime.”

“Dad, I am a good listener. That’s why I can hear you manipulating me.”

So when I looked at these and many more excerpts, I asked myself “what characterizes my author voice?” and I came up with these adjectives and attributes.

  • Smart
  • Sharp
  • Snappy
  • Witty
  • Staccato
  • Tight
  • Irreverent
  • Dramatic, sometimes melodramatic
  • Over-the-top
  • Metaphorical
  • Visual
  • One-word sentences and sentence fragments 

It was a valuable exercise for me, and I encourage other writers to try it. We all have a voice, but often, we are not conscious of it. Think of it like accents. Many of us don’t think of ourselves as having accents, but we do. 

How to Distinguish Between Author Voice and Character Voice(s)

There’s a difference between author voice and character voice, but they can blur together. Many successful writers sometimes have many of their characters sound alike — one example is Aaron Sorkin, writer of the West Wing.

But ideally, they don’t. If you see a line of dialogue, or an internal monologue, it’s bestg if you can tell who is speaking without identification. 

Think of the difference in how Barack Obama and Donald Trump speak. Obama is thoughtful and deliberate, sometimes painfully so, like he is formulating his entire sentence in his head before he says it. Trump is impulsive and improvisational. He has riffs he repeats, but you get the sense that he just opens his mouth and blurts, almost without thinking. He speaks in short guttural phrases, doesn’t finish his sentences.  

What I aim to do with my characters is identify speech patterns like that. 

Here’s a simple one. I’ve got a character in the novel I’m writing now named Mickey Macgillicuddy, who talks like this. 

“Hey man, like I went to college. Well, Grateful Dead University. Hey, how can you tell when Deadheads have been staying at your pad? They’re still there, man.”

In this case, I run the risk of sounding like a cliche, but it may be worth it for the joke.

Here are a few ways to make your characters’ voices distinct.

  • Ask rhetorical questions or answer questions with questions. Are you accusing me of…? What do you mean by…? 
  • Speak in long, grammatically correct complete sentences.
  • Speak in fragments, interrupting yourselves. Don’t finish sentences.
  • Use contractions, or do not use contractions.
  • Use words like “brilliant” or “groovy” or “awesome.”
  • Use verbal tics — 
    • “you know”
    • “look”
    • “what I mean is” 
    • “at the end of the day”
    • “actually”
  • Interrupt others. Finish their sentences.
  • Try to be funny, sarcastic, or self-deprecating.
  • Use big words, or never use big words.
  • Use certain sentence construction, like more-this-than-that.
    “Other friends didn’t disappear so much as recede.”
  • Tell stories or jokes.
    (In my presentation, I started with a joke, which comes from When I Killed My Father, where my protagonist Lamar, a therapist, tells stories and jokes and that’s as part of who he is. It’s part of his voice.

One critical way to make characters’ voices unique is what they notice, what they are concerned about, who they care about, and so on. Their inner thoughts and feelings. Their goals. Their regrets. Their yearnings.

By showing their character, you also show their voice.

You don’t want all your characters to sound alike, but if their journeys and their conflicts and what’s meaningful to them are unique, their voice will reflect that.

Let’s look at Lamar’s voice. (This is him talking to his daughter, in the same scene as the excerpt above, about listening.)

“OK. My Story, by Lamar Rose. Chapter 1. I still care for your mother. I do. I take marriage seriously. I take my responsibility as a husband seriously. I believe in keeping my promises. But love is a verb, not something static. It’s how you act. In our case, it’s become acting—on my part. Your mother doesn’t even bother with the acting.

“There’s a difference between the unconditional love I have for you and what I feel for your mother, which is conditional love. I’m going to love you no matter what. I want you to love me too, but if you don’t, well, I’m never going to stop loving you or being your father. It’s not a choice I have to make. 

“But I can’t make a marriage work by myself and I’m no longer willing to give up my own life because I made a promise. I can’t live a healthy life married to your mother. I can’t heal her—I’m not sure she wants to be healed—I can only heal myself. So I am. I apologize for not consulting you, not giving you a warning. This has nothing to do with you.”

“But why did you move?” she asked. “You love the house, the garden. Mom doesn’t care about any of that.”

“I brought that up, said we should figure out who lives where, to which she said something like, ‘after all you’ve done to me, I’ll be damned if you kick me out of my house too.’ Those were the exact words—they’re seared in my mind.”

Sierra flinched.

“Sorry,” he said. “I should have kept that to myself.”

“What did you do to her?”

That’s when I ended my presentation. My nine minutes were up. You can learn more about my author voice and character voice in my books.

 

Papa’s Got a Brand New Brand

(Here’s a distilled version of the author talk I gave at the Great Valley BookFest in Manteca on October 8. Thanks to Toni Raymus for inviting me.)

I’m skeptical about branding. Sure, everyone knows that 15 minutes can save you 15 percent on lizard skin. But I’ve sat through enough branding meetings over the years to decide a brand wasn’t relevant for me as an author.

Until I came up with one.

This past summer, I was asked for a title for my talk here at the Great Valley BookFest. Four words or less. I came up with “page-turners with a conscience.”

After my author talk at the Great Valley BookFest in Manteca.

I wasn’t thinking brand then, just title, but it is a brand, my brand — a distilled marketing message that defines who I am and what I write.

I didn’t have this brand in mind when I wrote my two novels, but it was there in the back of mind. I hadn’t found the words. Arguably a brand is more important for marketing than writing, but having this brand is already helping me write my third novel. (A family drama about euthanasia.)

I know I want the story to race like a rollercoaster, but give the reader something to think about.

I’ve been a reader all my life. I can’t imagine life without reading. My father was an English professor and my brother is as well, so I’ve read my share of literature.

But I’m a lazy reader. If something doesn’t grab me, I stop reading. I’m not in school anymore. I don’t have a test to ace or a paper to write. So I read a lot of mysteries and suspense. I love reading a book I can’t put down.

Take The Firm, by John Grisham, who’s laughing all the way to the bank. Twenty-plus years ago, I stayed up till 3 am at camp reading it by headlamp. It tore to the finish. But it was ridiculous. The protagonist took on the mob and the FBI with one hand behind his back. To make the plot sprint, Grisham sacrificed character development and believability. And there was nothing to think about once the book ended.

What I want to read and write are books that move like The Firm, but with three-dimensional characters, believability, and some sort of moral dilemma or nuanced choice that gives the reader something to think about.

Now to the conscience part. What ties my books together — I have digitally combined them in Albuquerque to Berkeley: Two Election-Season Thrillers, for only 99 cents — is the daunting challenge of doing the right thing. Not just in politics, but in family, love, and murder.

In my first novel, Bones in the Wash: Politics is Tough. Family is Tougher, set during the 2008 presidential campaign in New Mexico, ambitious Albuquerque Mayor Tomas Zamara is charged with doing “whatever it takes” to deliver the state’s five electoral votes for John McCain. He has a strong sense of right and wrong — one of my friends said, I know you’re writing fiction, because your protagonist is a Republican with integrity. But Mayor Zamara understands that politics is like playing football on a muddy field. If you don’t get dirty, you’re not giving your all.

In Wasted, Brian Hunter, a wannabe investigative journalist covers the “recycling wars” in Berkeley, finds the body of his friend Doug crushed in a bale of aluminum, and sets off to find the murderer, all the while chasing Doug’s ex Barb, now a suspect in his murder. Brian is convinced that the big bad corporation, Consolidated Scavenger, is responsible for the murder, and blinds himself to the possibility that it could be Barb.

At the center of Wasted is an idealistic, but dysfunctional collective called Recycle Berkeley, or Re-Be. What I aimed to do, and succeeded, according to many of my readers, is portray this collective as the good guys, well-intentioned, but flawed in huge ways. And the bad guys, Consolidated Scavenger, aren’t all bad. They have a record of taking over companies and using their lobbying muscle to influence regulation, but they’re also more efficient than Re-Be, and less corrupt than many of the companies they’ve absorbed. And though Brian would like to peg them for this murder, he can’t unearth any evidence they killed Doug.

In short, I’m attracted to things that aren’t black and white. To the fifty shades of gray in between. (I might have grabbed that as a brand, but it was taken.).

That’s why I like this “page-turners with a conscience” brand — my books are entertainment more than literature, but they’re not just galloping plots. The characters face tough moral choices.

My goal is to aim for that sweet spot between best-selling mindless entertainment reading and literary masterpiece.

Though my writing style and subject matter are totally different, I’ve been very influenced by the British spy writer John Le Carre — I’ve read about 20 of his books. His early Cold War books, the good guys, the Brits or Americans, are often very compromised. In their zeal to defeat the Soviets, they become just as bad as they are. Of course, the life of a spy is characterized by deception.

One of the first books of LeCarre that was not about the Cold War was Little Drummer Girl, which starred an Israeli secret agent who went undercover as a Palestinian, and as he becomes more embedded in Palestinian society, he understood their situation more and it became harder for him to see things in black and white.

I’m going to read a scene from Bones in the Wash, featuring Mayor Zamara’s antagonist, Sierra León, a precocious hometown girl who’s made good a political operative, and has returned to Albuquerque from Washington D.C., to run a statewide coalition supporting Obama.

As editor of her high school newspaper, she covered Zamara when he was a city council member, and later, for the University of New Mexico Daily Lobo, his campaign for mayor. He doesn’t know her, but recognizes her face and her name. She pressures him to live up to his reputation of integrity, but he doesn’t, and the dirty tricks he engages in work. This drives Sierra crazy, and this scene is her talking with her father about this over dinner at an outdoor cafe.

“The thing is,” said Sierra, “I feel like such a chump playing by the rules. It’s not just being punked. It’s them shutting down voter drives, running sleazy racist ads. Cliff says we should play dirty, and I don’t want to, but I’m starting to think he’s right. Integrity is just a selfish indulgence.”

 

“You don’t believe that, do you?”

“I don’t know what to believe. I mean, I’m a model citizen. I don’t litter. I bring in milk for coffee and other people use it without ever buying any themselves. I play by the rules and it doesn’t make any difference. The goopers are cheating left and right, but all the news is about us cheating. Their lies carry more weight than our truth.

“You know, you look at the news and what people talk about and you get the impression that the nitty-gritty of politics is the people running, their characters, their positions on the issues, and of course, that’s partly true. But underneath that is this whole business of setting rules, like who can vote and when, and the Republicans are evil genius and meta on that front. I hate it that I actually admire what they did even as I despise it. If they can manipulate the rules so it’s harder for the poor and young and old and disabled to vote, then they have an advantage no matter how weak their candidate is.

“They just ran this sleazy, racist ad too, well, a third-party group did that, but I’m sure the McCain campaign knew about it. We’re a third-party group and we take seriously this rule that we’re not supposed to coordinate with the Obama campaign, but right-wing groups ignore this rule blatantly, and never get called on it, except by us, but then they just say, oh, it’s partisan attacks. That’s what’s so infuriating—”

“Slow down, mija.”

“If only there were some impartial referee, like at debate club, some thoughtful observer who says, well, you got more votes, but you broke the rules, so we’re going to subtract points. The right does whatever it wants, rules be damned. I’m just so tempted to get down in the gutter and give them a taste of their own medicine. I can feel the blood lust.”

“What would that mean?”

“Well, we’ve been doing some oppo research. Opposition research. Not so much McCain as his local surrogates, like the mayor, who has a reputation for being a clean, straight-and-narrow kind of guy, but that’s just an act. He has skeletons in his closet too—and I don’t just mean the bones of his wife in the wash. I covered her disappearance when I was at the Daily Lobo, and before that, his campaign for mayor. In between, there was some scandal that didn’t get much play.”

Her father wasn’t nodding his head, but he was listening intently. He licked his lips, rubbed his cheek with his hand.

“We could make a big deal about that,” she said, “sully his reputation. I mean, this is not how I like to operate, with personal attacks and all that, but after what he’s done, he deserves it. This insistence on being honorable gets in the way. When the stakes are high, it’s a liability—”

Lamar didn’t wait for her to stop. “So you want to fight the bad guys by acting like them?”

“I don’t want that. I want to win. That’s why I’m going zombie over this.”

“Can I tell you a story?”

She nodded. She knew she didn’t have a choice.

“You eat.” Lamar had cleaned his plate and drunk his beer. Now it was getting cool. He buttoned up his long-sleeve shirt, wiped his mouth again with the threadbare turquoise napkin.

“Once upon a time there was a farmer who was gearing up for spring planting when his horse ran away. When he told his neighbor that afternoon, the neighbor said, ‘That’s terrible news. Disastrous. How are you going to get your beans planted?’

“The farmer shrugged his shoulders and said, ‘Bad news, good news, who knows?’”

Sierra, with her mouth full, waved her fork. “You told me this before,” she said, “but go ahead, please.”

“I’ve also told you before to slow down and not talk with food in your mouth,” he said, signaling the waiter for another beer. She made a face at him. “The next day, the horse returned with a wild white stallion, strong and spirited, and the farmer reported this to his neighbor, who said, ‘That’s great news. You’ve got another horse to help with the plowing.’ The farmer says, ‘Good news, bad news, who knows?’

“The next day, the farmer’s son started training the stallion to pull the plow, and the horse threw him off and he landed hard and broke both legs. When the farmer told his neighbor, he said, ‘What bad news. You were counting on your son for the planting. How can you possibly get the ground ready for your beans without him?’

“Of course, you know where this is going. The farmer says, ‘Bad news, good news, who knows?’ And then the next day, the king’s men come to conscript able-bodied young men into the army to fight the Mongols or whoever. The farmer’s son can’t even walk so they don’t take him. Predictably, his neighbor is ecstatic. ‘This is great news.’

“Whereupon the farmer says, ‘Good news, bad news, who knows.’ And so on.”

Sierra held up her fork to take the floor, but finished chewing first. “So what you’re saying is if we lose the election, I shouldn’t jump off a bridge because some day in the distant future, I might get a pony. I don’t think you understand the gravity of this situation.”

(Read more of Bones in the Wash at bonesinthewash.com.)


I have one more reading before Election Day — Sunday, October 23 at 2 pm at the Tam Valley Cabin on Tennessee Valley Road in Marin County.

manteca-tour-100516

Election-Season Author Tour poster

From Manteca to Mill Valley

Fall Tour Launches at Great Valley Bookfest

I’ve organized several readings as the clock ticks down to Election Day — the highlight being a featured author at the Great Valley Bookfest in Manteca on October 8. 

My author talk — “Page-turners with a Conscience” — is at 1030 am, and I’ll be sitting at a table the rest of the day. Below is the 2′ x 3′ poster I’ll be displaying for my table, as well as my fall tour schedule and flyer.

  • MANTECA — October 8 (SATURDAY) @ 1030 am — Great Valley BookFest
  • BERKELEY — October 15 (SATURDAY) @ 4 pm— Mo’Joe Cafe, Sacramento & Blake
  • MILL VALLEY — October 23 (SUNDAY) @ 2 pm— Tam Valley Cabin, Tennessee Valley Road
  • OAKLAND — November 20 (SUNDAY) @ 2 pm — CWC-Berkeley, ConneXionJLP, Jack London Place, 520 Third St
Page-turners with a conscience poster/

Albuquerque to Berkeley — Two Election-Season Thrillers

abq-preview-coverI wish I could say I’ve written and published a new book. That’s half true. I’ve published a new book called Albuquerque to Berkeley — Two Election-Season Thrillers. What’s new is the packaging, not the pages. (All 677 of them — that’s the estimate of Kindle “pages.”)

To “celebrate” the political season, I’ve brought together my two novels — the award-winning Bones in the Wash: Politics is Tough. Family is Tougher, set during the 2008 presidential campaign in New Mexico, and Wasted, a “green noir” mystery set in the Berkeley recycling world, against the backdrop of a pivotal city council race.  

What ties the books together is the daunting challenge of doing the right thing. Honesty is the best policy, right? Except maybe in politics, family, love, and murder. In Bones in the Wash, ambitious Albuquerque Mayor Tomas Zamara is charged with doing “whatever it takes” to deliver the state’s five electoral votes for John McCain. Though he has a strong sense of integrity, he knows politics is like playing football on a muddy field. If you don’t get dirty, you’re not giving your all.

That’s why I call these novels “page-turners with a conscience” — I’m aiming for that sweet spot between trashy beach reading and literary masterpiece, where the plot gallops like a racehorse, but the characters are three-dimensional and face tough moral choices.

In Wasted, Berkeley reporter Brian Hunter investigates the “recycling wars,” finds the body of his friend Doug crushed in an aluminum bale, and hunts down the murderer, all the while trying to win the heart of Barb, Doug’s former lover, now a suspect in his murder. In his zeal to tell the truth about the threat of a corporate takeover of the local recycling collective, he tells a few white lies to get information. And maybe he keeps some of the truth to himself instead of publishing it. It’s a murky business, this truth-telling.

(Here’s veteran journalist Mark Mardon’s take on Wasted:  “It’s a colorful cast and crew you’ve assembled to tell this rowdy romp, which tells more about journalism than about recycling. Using the recycling industry as a way to get into the slimy business of journalism keeps this from being a ‘message’ book about the virtues of recycling. It’s more about the shady business of hunting down a good story.”)

Albuquerque to Berkeley is only $3.99 — for two election-season thrillers. Tell your political junkie friends.